The Audi Pickup Truck: An Intimate Look at the Future or a Piece of Digital Art?
In terms of design, Audi has recently lagged behind its German competitors Mercedes-Benz and BMW. The brand is changing with its new electric cars and rebranding, but what about a pickup truck?
This concept Audi pickup truck was created by SRK Designs and is not a real product of Audi. The idea truck has an avant-garde style that sets it apart from anything that is now available. It features sharp angles everywhere, a big grille, and a sloping roofline. The truck’s bed is particularly distinctive, including integrated compartments and a retractable tonneau cover.
Even if the Audi pickup vehicle concept is only a work of fiction, it begs the intriguing question of whether Audi is thinking about getting into the pickup truck business. Although the German carmaker has never sold a pickup truck in the US, Audi might be trying to get into the expanding industry.
If Audi ever builds a pickup truck, only time will tell, but the Audi Pickup Truck Concept offers an intriguing glimpse at what one might resemble.
If you would like me to go into further detail on the design options the concept presents, please let me know.